
ABOUT ME.
My approach in a nutshell.
With BtoB experience in selling complex solutions since 2013, I developed a comprehensive understanding of the industrial and commercial value chain.
Performance stems from visible, measurable and indicators that are understood: teamwork.
3 points apply to me: Ideation | Lean | Habits
- I love setting up a new direction in a fast-paced environment with local players.
- As a certified Lean Consultant in B2B, I recognize bottlenecks early and prioritise customer potential using data.
- My philosophy is that Excellence is not a one-off action, but a habit.
My references.


Process optimisation with an international flavour.
For 13 years, I mobilised internal expertise at Daimler Trucks / Mercedes-Benz in
7 countries to achieve customer objectives.
Mutares enabled me to lead transformations with measureable impact: analyses, strategic portfolio development and interim management.
I structured the sales operations of Busch Vacuum Pumps, Omnicell International and VLM Robotics, as well as the processes and systems that make up the system.
Which bottleneck do you like to focus on ?
I’d like to put this expertise to work on a meaningful and innovative European project – feel free to reach out.
Supporting European sovereignty through voluntary engagement.
I support non-profit and community-driven initiatives that align economical development with social impact.
Using collective intelligence, I help to generate ideas, establish contacts and turn good intentions into practical actions.
Franco-German Business Club in Bordeaux & Nouvelle Aquitaine | CAFA-BNA Member of the board.
Our target: Boost the econonomical development of regional businesses in the Nouvelle Aquitaine.
→ Visit CAFA Bordeaux Aquitaine website
Lead Expert-Hub Communication Association of Sales Managers „Bund der Vertriebsmanager | Die Vertriebsmanager:innen“
Why focusing on people – and not just numbers – changes sales for the better. I transform sales through clear metrics, focus and new routines.
→Visit the corporate communication section.
Sales Enablement Collective
The exchange and multiplication of good practices was a decesive factor for me to launch the local group in Bordeaux of the Sales Enablement Collective :
→Become a member.




Why to get in touch.
Key topics I focus on.
Explore key topics we tackle together:
- B2B sales optimization.
- Lean transformation that includes habit changes.
- A structured approach pairs data-driven insights with practical, measurable actions.
- 360°-orientation end-to-end (E2E) value-chain in B2B.
- Digital transormation and change of habits.
- Analytical, ideation and input.
- Activation and problem-solving.
- Sturctured planning, discipline and achiever.
- Strategic and focus oriented.
- Creator, individualization and team-spirit.
Please reach out to discuss meaningful European projects where lean principles unlock growth and sustainable excellence in B2B.
My skills and strengths.
Activator & problem-solving.
Once the problem is understood, I am pushing to do, to try out and experiment. Own practical experience as KAM for German OEMs (4 mEUR p.a.) in automobile supplier.
Creator, individualization & team-spirit.
Created a new team at Busch for Sales Excellence, worldwide network set up for (1.) Salesdirector and (2.) Lean-facilitators. Commercial Excellence with sales methodology launched for Omnicell International, that included topic selection and deduction of good practices, together with local experts in interviews and workshops.
What drives me most: a strong desire to drive things forward, focusing on outcomes, constantly learning, and a belief in the power of individual strengths, enabling each person to do more of what they do best.
360°-orientation End-2-End value-chain in B2B.
Having worked in different sales-channels (Wholesale, Retail, Headquarter at Daimler; small-medium supplier with Private-Equity; family-owned hidden champion, american company listed on stock exchange) and various industries, help to decode the sales cycle & customer-needs – the basis for excellence.
Digital transformation & change of habits.
I accompanied CRM-launches from a Sales perspective in 4 companies with Salesforce, Oracle Siebel, SAP C4.
In my experience, strong communication to all required stakeholders is the key to change habits, because only those who are heard and understood can shape change.
Structured planning, discipline & achiever.
Project coordinator (Lean /Agile) in Daimler Trucks Consultancy on operational level until achievement, that I mulplied after.
Strategic & focus oriented.
3-years plan created for global Sales Excellence System at German Hidden Champion Busch Vacuumpumps.
My references over the past 20 years of professional experience :

